Although Wichita may have achieved the reputation for an economy driven by aircraft manufacturing, the overall economy has also come to reflect diversity and dynamism. Wichita houses a variety of industries, providing products and services that are recognized world-wide. Thousands of talented, creative entrepreneurs also call Wichita home. There are approximately 15,000 business establishments in the Wichita metro area, 97% of which are small-to medium-sized firms with less than 100 employees.